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“Did Data Die on Election Day?” – LinkedIn Pulse

Nov 12, 2016

by Tom Davenport – After a night of little sleep from jet lag and disturbing election results, I read the day after the election that a Republican strategist and Jeb Bush supporter argued that data was among the casualties on November 8th. “I’ve believed in data for 30 years in politics and data died tonight,” Mike Murphy tweeted. It is certainly true that virtually no pollsters of any persuasion predicted the Trump victory. But does this mean that data and analytics have no value in understanding political phenomena? And does the failure of data-based predictions in this election reflect on analytics-based decisions in business?

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