“American Express Next-Generation Enterprise Digital And Analytics Journey” – Forbes

Sep 1, 2020

It is one thing to innovate and achieve breakthrough success—to reach the pinnacle, the mountain top. It is quite another to sustain that leadership position decade after decade, in a competitive marketplace that has become increasingly digital and data-and-analytics driven. The ability of American Express (AMEX) to sustain its brand and continue to reinvent and build upon its core strengths as a leader in customer experience and payment processing is a rare and notable feat. Founded in 1850, AMEX has transformed over the years from a leader in freight forwarding to a leader in travel services, credit cards, payment processing, and now, an innovator in digital products and services. 

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