“Five Things a CMO Needs to Know About Big Data” – AMA Marketing Power

Jan 9, 2012

by Blaise Heltai – The Economist announces, “The world of ‘big data’ is on fire.” Companies in industries as diverse as Pharmaceuticals, Financial Services, Telecom, B2B services, Consumer goods and Retail are making large investments in their data infrastructures and analytical capabilities.  Read More >

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