“Five Ways To Convert Leads That Have Crossed Into The ‘Red Zone’” – CMO

Jan 7, 2017

by Rob Stagno – In football, the distance between the 20-yard line and the goal is called the red zone. Similarly, leads enter sales and marketing’s red zone when it’s clear that they are evaluating a product or service and are very likely to purchase. Investing disproportionately in such lower-funnel leads is a powerful way to increase sales, take business from the competition, and improve sales and marketing productivity.

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