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“How to Build a Big Data Culture” – Datanami

May 31, 2017

by Graham Hogg – Data has become a critical corporate asset for keeping a competitive edge in the market and making smarter decisions company-wide. In the NewVantage survey, 46.6% of executives express the view that their firm may be at risk of major disruption in the coming decade. As innovative technologies come on the scene, almost all companies are at risk to be overtaken by a disruptor. To guard against this risk, companies should strive to build a data culture.  A data culture is a workplace that consistently uses data for tactical and strategic decision-making. It’s a company that does not rely on gut instinct, but rather on empirical proof.

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