“Making The Case For The Long Tail of Big Data” – Wall Street Journal

Aug 27, 2015

by Randy Bean – Around the time Chris Anderson introduced the “long tail” to the masses in a 2004 Wired cover story, MIT’s Erik Brynjolfsson and others were studying how products in low demand could produce a larger market share than higher demand items — if the distribution channel was large enough. The “long tail” came to reference these harder to find items that, taken collectively, could create a big market. Now we can apply the term to Big Data.

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