People

Peter Kim

Senior Principal

Peter Kim has spent the last twenty years integrating analytics and process management into CRM at large organizations, leading teams delivering new capabilities as well as teams developing new products and partnerships.  Crossing easily between data management, business analysis and marketing strategy roles, he has focused on achieving business goals by leveraging information with a focus on sales and marketing.  Most recently at Pursway, he has been delivering and developing social marketing capabilities in both the CRM as well as the digital advertising (adtech) worlds.  Peter has a long history with marquis clients such as Hilton, Comcast, SONY, Staples, Fidelity, Microsoft and many more.  Peter has a B.S. in Engineering from Boston University and an MBA from Babson College.

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