Rich Masi

Partner | Data Science and Analytics Practice Leader | Charlotte Office Head

Rich Masi leads NewVantage Partners Data Science practice and Charlotte (NC) office.  Rich brings 20+ years experience in the design and optimization of marketing and analytic solutions, with deep expertise in enterprise decision management, real-time marketing, digital optimization, and advanced analytics. He began working with NewVantage Partners in 2006. Rich was previously a principal for the CRM practice at Epiphany. As a consultant, Rich has designed and optimized marketing processes for clients including Ally Financial, American Express, Bank of America, Charles Schwab, CitiGroup, GEICO, The Hartford, MasterCard, SunTrust Bank, and TIAA-CREF, and non-financial service clients including Disney, Warner Cable, Coke, Pfizer, and T-Mobile. Rich holds an MS in Statistics and Operations Research from NYU Stern School of Business and a BA from North Carolina State.

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