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“Why a Chief Marketing Officer Needs a Technologist” – CMO.com

Apr 30, 2012

by Blaise Heltai – You’ve probably seen other articles with similar titles to this one. If you haven’t, do a quick search. You’ll likely find descriptions of a new position called the “Chief Marketing Technologist” or something about close alignment with the CIO. Here we offer a somewhat different perspective. Read More >

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